Design Tips For Internet Marketers by a Perth SEO Expert
By Peter Brittain - Managing Director of Northland Digital | Slinky Internet Marketing
It is common practice for Internet marketers to use free website graphics from templates or hire professional graphics designers to design their web pages. Even the lay out is from the templates or an imitation of some other web page. The logic behind this is that if it works for someone else it will work for me too. If this is your approach then you are leaving a lot of serious money on the table.
With these tips you will be able to modify those free web graphics and templates or be able to give clear-cut instructions to your designer that will dramatically boost your sales.
Left inclined text is preferred as it is easier to read than centered text. Also the human eye by default moves straight down the left margin to look for keywords. Hence it is pointless to center the headlines.
Have a strong forceful message in the left aligned headings and sub headings. The words should be emotive and positive. Words such as Secrets, Important, Free, Money on the left margin will catch the attention of the reader and motivate the reader to read further. A catchy headline will be something like this “Free money making manuals will never give you the secrets that you will learn from this presentation for less money than you would spend on a burger”. If these words are aligned to the left margin they will get more attention.
Images if any should line up next to the text at the left. This increases the impact the text has on the reader. If the header graphic stretches across the page then it distracts the viewer from the text.
Header graphics are not required for sales pages if you have one that does not distract the reader from the headline then its fine. Header graphics should not be attention grabbing with bright colors or pictures of people. It is a good idea to have the header graphic below the attention-seeking headline.
If your revenue model depends on online advertisements and affiliate links, it is important that your header graphic does not distract the viewer from the online advertisers images. However, this will not apply to content sites having text links or contextual advertisements. With content sites you need a strong headline as viewers will close the page if they only see text in plain paragraphs, viewers do not prefer text based advertisements, so in this case a strong header graphic will do the trick and boost the traffic on your web site.
If your sales page is about selling digital products then it is important that you have a professional looking cover. A professional looking e-book cover gives the impression that the product you are offering has a lot of value. E-books are generally judged by the cover. Covers can be professionally designed or you may pick a ready made design and customize it by changing the titles, color combination, or photos.
Positive calls to action have the desired effect. Commands such as “click here” have a positive effect on the viewers. Negative commands such as “don't leave this site” have an opposite effect on the viewers and viewers leave the site. “stop” is a much better command.
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