Online Marketing, Website Promotion & Internet Marketing Australia

Australia Online Marketing, Website Promotion & Internet marketing

Professionally Managed Online Marketing Services

The first step to successful online marketing is to create a list of keywords and phrases to target.

If you choose the wrong keywords, all your efforts to promote your website - will be for nothing.

If your site appears at the top of the search results for a keyword that few people actually search for, then what good is that top ranking? Few people will find your website.

At Slinky every Australian client is reviewed to achieve the best internet marketing solution. We dedicate ourselves to preparing websites under ethical webmaster guidelines to achieve premium online marketing results.

We guarantee that with our online marketing expertise we can create the 'building blocks' for a methodical marketing plan to ensure your websites success.

Modern Online Marketing Techniques

- The Importance Of A High Rank

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Search engine optimization as part of an online marketing campaign is highly relevant to the businesses overall internet marketing plan. You cannot reach out to as many prospects, if you are not ranked highly on all the main search engines. If you want to ensure that your website gets ample traffic, relevant to convert into sales, you can make use of various advance techniques like using rich themes, managing keyword density, page and image size optimization etc. You must ensure that you keep on updating your website regularly, as the traditional SEO techniques are also playing a certain role in your efforts.

Creative title tags created using the strongest keyword targets is a very simple, but effective technique that can be used. Title tag is given high priority by the search spiders. Every site that has the title tag provides the search spiders an immediate instance of the keyword being searched, which is beneficial, as it can easily relate that your site is relevant and may provide content that is relevant to the customer search. Similarly the Alt tag can be put to good use.

When you want to reach out to maximum customers, you do not want to miss out those using text browsers. The Alt tag provides information to such users about the relevance of the site. You should preferably use key phrases or words in Alt tags, rather than putting too much information into it, which in turn may get you banned. These two tags provide good support to your SEO efforts using keywords and phrases.

Do not overuse keywords and keep a watch on the keyword density. You preferably should not have keyword density more than 3% to 5%. Use it wisely in the Title and Alt tags and in few other places like top of the page, the start of paragraphs or other appropriate page within it. It is also important to remember that you can use synonyms of keywords, rather than only use key phrases and keywords everywhere. This helps you to create interesting content without the obvious over usage of keywords, just for SEO purposes. Search engines also give due consideration to semantics, while ranking websites.

The page size for a site is important to determine the loading time. You should ensure that you do not create huge pages, and do not use too many images on each page. Images and videos are useful, but also responsible for increasing page load time, which in turn can put off visitors. You can make use of rich themes for pages. Search engines also give relevance to themes.

If your site design is not attractive, all other efforts for SEO will be in vain. A structured and simple site that loads on most browsers can be really useful. Make limited use of Flash content and JavaScript. You can create and update content of your website regularly to keep in line with the market conditions and trends.

It is necessary that you ensure that you do not use bad techniques nor do you accept such ideas from your consultant like spamming, that may lead to your website being blacklisted.

Update yourself with the modern techniques and ideas that can be implemented, as per the changes in algorithms undertaken by the search engines like Google. You can plan and use a combination of such modern techniques to ensure that you get high search engine rankings for a long time in the future.

Our Online Marketing Services

Search Engine Optimisation (SEO)

Web Page Optimisation & Keyword Analysis
SEO Design Structure
Link Building

Search Engine Optimisation (SEO) is what we do to your website to get you the best natural search rankings in the search engines. Our SEO services include optimising each page on your website to be search engine friendly and carefully applying a keyword density to each page whilst also arranging the under page 'meta' data to be in sync with it. We will ensure that your website has good SEO designed file structures that are search engine friendly - as well as easy to navigate for your visitors. Once this is done we will begin to build valuable relevant links to your website.

Search Engine Marketing (SEM)

Pay Per Click Advertising (PPC)
Press Release Services
Article Copywriting
Social Media Marketing
Blogging

Search Engine Marketing encompasses most of the off-site strategy that is necessary to promote your website and drive traffic. Our SEM services include article copywriting and distribution, press release writing and distribution, blogging services, social media marketing and pay per click marketing campaigns. Whether your business is in it's early days or a well established company, Slinky can assist with a Pay Per Click campaign. PPC is a great way to compliment your other internet marketing efforts and quickly gain revenue growth.

Web Analytics

Monitor & measure your online marketing results in the search engines for key search terms, analyse competitors and see exactly what is working with our reporting and analytics. With Slinky, you will know what your return on investment is 24/7 - from impression to click-through to conversion.

Web Design

While we are primarily an internet marketing company, we have the resources to look after all your web development requirements. In fact we usually get far better search engine results when we can fully brief the designer from the start, rather than try and fix a website that hasn't been designed with SEO in mind. Slinky designs great functional seo websites. We can create a custom website design built to suit your specific needs and combine much of what we do as part of our search engine optimisation services - from the ground up. Slinky specialises in designing professional websites to sell your story. In conjunction with Slinky Web Design, we can create a premium product with perfect SEO principles in place.