• Use natural free flowing language: As you develop content, you are bound to make use of keyword. However, remember to make use of the keywords, in such way that it should be a natural conversational flow of your content. Keeping things simple and natural is better, in order to have a free flowing copy, which would be like a direct communication with the customer. Make use of synonyms of keywords, as it helps in SEO to keep your content relatively informal.

• Use keyword in title and headlines: Though it is not compulsory to do so, using keywords in title tag and Alt tag helps. However, if it sounds out of context in your headlines, simply avoid using it. Similarly you may use the keywords or their synonyms once or twice in each paragraph, if there is any suitable space for it. You can also make some keywords bold or italics, if necessary. Remember that you cannot use key phrases in place of generic words. It would sound ridiculous.

• Use keywords in anchor text: Though not always, make use of keywords as anchor text, as it can get you a little more benefit in SEO.

Remember, if you plan out the way you develop your copy, you can make the best use of keywords, as well as develop good quality content that can help you score well in your SEO efforts and satisfy your customers.

Peter Brittain
Perth Internet Marketing Company