Search engine marketing is effective and highly competitive. The competition is huge with several websites trying to gain the top spots for the same keyword. There is a constant risk of being overtaken by a competitor. Fixed placement advertising may well provide the answer to it. Fixed placement can be summed up as a text link of your website that is locked into a specific position among the listings on search results page.

Google and Yahoo are some of the major search engines that offer such fixed placement advertising. These programs would mostly be found at the top of the results pages. They are called as ‘sponsored links’ by Google. These links can be found mostly before the organic listings. Fixed placement usually takes lesser time to manage than other categories of paid ad programs. Moreover the costs are also fixed. A major advantage is to lock out the competition from the top spot as well lock you ad rates for a certain period.
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