Link popularity has mostly been associated with the maximum number of incoming links to your website. With some keywords on the page and these links, you may have mostly ranked well till now. However, search engines are now also emphasizing the use of weighted keyword anchors as a part of their algorithm. If you have older quality pages within your niche, you can make use of site wide links, which can easily help you gain link popularity.

Site wide links are generally those, which are found on most of the pages of the website. They are mostly at the footer of the webpage. They should typically be related to the website. However, if they are not, then they can be considered as spam. However, if used well, they can be very useful to get traffic to your website. Linking is very important to improve the page ranking and indexing. People often consider site wide links to get indexed very fast, but fail to understand that if wrongly done can end up affecting your own prospects. The site wides may not be able to pass the link popularity, if hosted wrongly among a large number of unrelated links or on scrap pages. Many a times, these site wide links are associated by the search engines to paid links. Thus, if you want to make use of these site wide links, you can ensure that you use aged web pages, which may be designed in a better manner and with anchor text phrases.

You should design your site wisely. If you put very important link as site wides, then they can give you faster indexing. These are more likely to be used by the visitors, if they are of high relevance to them. It gives an overall feeling of consistency in the overall site template, which encourages users with the sense of security. However, there is a chance of visitors leaving the site, just because it lacks diversity. They may be bored with seeing the same content throughout the site. Considering this, you should use site wides wisely.

Peter Brittain
Internet Marketing Strategies

External site wide links may not be worthless. They may be like a reciprocal links, wherein if your profile has some good site wide inbound links, it would be very good. It is useful, if that link is from among other types of inbound links. If you have older site that have large amount of other relevant links, you can make use of such sites, as site wide links. It can be valuable to your efforts, as this is more valuable than a single link.

Limited use of site wide links in websites can be helpful, as it makes navigation to all pages easier, as well as takes lesser time to provide an overview to the visitors. Using these, the visitor can have instant access, to what he is looking for. It also helps, as it allows the search engine robots to cache your pages efficiently. You may also put your site wide links on each blog, which can point to multiple pages of your primary website.

Site wide links have been devalued by Google, and yet can be of great use, if utilized properly and carefully without giving an impression of being paid sites.

Peter Brittain
Internet Marketing Australia