PPC Keyword Analysis
Proper keyword analysis prior to setting up your pay per click campaigns will save time and a whole lot of money. Slinky will initially develop a good keyword analysis report for your industry sector. This report tells Slinky, and you, exactly how potential prospects are searching on the internet to find your type of business.
The target search phrases should be incorporated within your pay per click campaign and also become a part of your content development for your website.
Not all keywords are created the same – because everyone’s goals are different.
- Your goals will drive the keyword strategy
- Are you focused on branding or direct marketing?
- Do you want to achieve the highest return on your ad spending or do you always want to rank first?
We’ll explore this line with you.
Pay Per Click Terms
Head terms are the search terms that are more expensive because they are most frequently used in searches, while tail terms are the search terms that are not as obvious, less expensive, but are very effective cumulatively.
The right pay per click strategy can be a powerful tool for your business.
Pay Per Click Conversion Rate Analysis
Conversion rate analysis will allow you to determine which traffic sources turn visitors into leads and sales. Conversion rate is the statistic that tells you what percentages of your visitors are converted from visitors into customers/ leads. High quality traffic will deliver a higher conversion rate.
Pay Per Click Conversion rate is another way of talking about your return on investment (ROI) and acquisition cost-per-visitor. A tracking service will allow you to check how effective clicks are and adjust campaigns accordingly.
