Pay Per Click (PPC) Services
Pay Per Click Services are great if you need sales leads now. You can get instant traffic to your site via a Pay Per Click campaign!
Pay Per Click advertising is a flexible advertising platform which allows online advertisements to appear along-side traditional, organic search results. Your ad can be designed specifically to the search term requested by the internet user, giving you direct control over your marketing message for specific products and services.
Slinky's PPC services will setup and manage your campaign, advise on the creation of relevant landing pages and monitor success.
Pay Per Click advertising is performance based, which means that you only pay for the highly targeted users that are delivered to your website.
PPC Marketing
Whether your business is just getting started or you've been online for years, Slinky can assist with a managed Pay Per Click campaign.
PPC is a great way to compliment your search engine marketing campaign and facilitate quick revenue growth.
Natural website rankings take time to develop and we want your business to achieve success and profits sooner, rather than later. An effective tool for most businesses, pay per click lets you bid for position on certain search engines and only pay when a potential customer clicks on your text ad.
Our pay per click consultants will carefully assess your needs and goals for your business. If appropriate we can recommend setting up a Google Adwords account. These are great for Australian businesses and form a major part of a pay per click marketing campaign.
Yahoo Search Marketing also offer a great PPC platform. Again we set this up for our clients and can manage your Yahoo campaign - or hand it over to you (or your staff) to manage. We would be available in this situation to consult where ever needed.
Our PPC services focus on your return on investment, and are designed to maximize your return, not maximize your spend. Please contact our pay per click professionals today.
View our ppc marketing plans
Tips On Creating A Perfect Landing Page
Landing pages are important for online marketing campaign, as they offer the first view, when your potential customers browse your website. It is generally a logical extension of your advertisement or link with features using specific keywords or phrases to optimize it for search engines. In PPC campaigns, they are even used in such a way that it enables to understand the effectiveness of the different advertisements. There are typically two types of landing pages, reference and transactional.
The aim to create landing pages is to generate leads or even close sales. With a great landing page, you can impress your prospects to take action, which you desire. Your landing page should be such that it holds their eyes, so that they are attracted to your website and finally sales can be successfully done.
Tips to create a perfect landing page
A great headline: The headline is the first thing that the visitors see and that should have an impact to entice the visitor to keep on reading. Your headline should pose some leading question or have a compelling headline, to sell benefits. It may also refer to the place, where the visitors click to reach your page.
A clean design: A simple and clear design should be enough to make your visitor call for an action. Any distraction on the page, like making the design too clustered may simply take the visitors to some other sites. It is better to create an attractive design.
Make it easy to scan: An attractive design and simple layout is enough to catch the eyes of your visitors. Ensure that your landing page does not have lengthy text, so that the visitor can scan the content easily. You may highlight or make bold the key phrases, which are easier for the visitors to simply look through and move ahead for further expected action.
A clear call to action: The aim of your landing page is generally to get a lead or close a sale. Whatever purpose you have in mind, you should include a clear call to action that will direct the visitors to do, what you want. You may require them to fill up a contact form with an incentive offer. Including some limited discounts or free consultation for a certain period can convince them to take immediate action.
Relevant content above the fold: The content that the visitor sees above the fold has to be extremely important in his decision-making to keep reading further. This content has to be such that it creates a great impression and entices the reader to scroll down for further details.
Use real testimonials: Testimonials are very useful, as effective sales tools. If you can place a few real testimonials in a sidebar, it can help build up trust among your visitors. They will feel assured to get what they require and would not worry about getting duped.
Regularly test landing page: It is very important thing to keep in mind, if you do not achieve enough conversions that there is something wrong with your landing site. It is necessary that you keep testing your page regularly and tweak it, until it does its job. By testing it regularly, you will be able to make improvements in the future.
Your landing page is the first impression on the visitors. It is imperative that the page is perfectly designed to convert them into customers.
