Tips On Learning How To SEO
By Peter Brittain - Managing Director of Northland Digital | Slinky Internet Marketing
The specialized field of SEO is constantly changing and you have to keep abreast of all the latest developments that will help your website get placed in the top of the Search Engine Results Pages. In this article we will discuss a few tips from Perth SEO, Peter Brittain who is based in Perth, Western Australia - to get a better understanding of the complex field of search engine optimization.
It is recommended that you create a Website. The website should be totally new and one that has never been submitted to directories or search engines. The site can be your personal home page or about your city ie: Perth Western Australia. It is recommended that you use a domain name that contains your keywords, this will give your site the initial boost.
As an experiment you can start trying to optimize the main page of the site and monitor the progress. Another approach you can take, is to use different techniques for different pages of the site and see which technique is the most effective. If the website deals with a subject of your interest then things get easy.
Creating your site yourself is the best option as you will be aware of what is in the pages. (You could also use our web design services). You may use an HTML editor such as WYSIWYG. However for best search engine results you will have to write the code yourself. HTML is easy to learn and a few weeks of learning is more than sufficient to do a decent job.
Pick and choose the correct keywords and keyphrases, when selecting keywords remember that people might not be looking for the keywords you have in mind. To avoid this situation you can subscribe to WordTracker, this will help you target the right keywords. WordTracker gathers data on the most searched keywords and key phrases on the Internet, subscribers pay a small fee to access the database.
Learn a little about SEO creative writing as this is one of the most crucial thing that ensures high rankings.
The title tag is a very important component as most search engines give it a lot of weightage. Create a killer title tag with your keyphrases and keep it short. Do not use your company name in the tag.
Meta description tag is what search engines use when displaying information of your website under the search engine listing. So create a good meta description tag. Also create a meta keyphrase tag, however this tag has little bearing on the search engine results.
Learn the correct method of submitting your site to the dierctories. It is recommended that you learn everything about directory submission before attempting to submit. Go through the FAQ pages of the directories and follow their instructions. A mistake made during submission will cost you dearly as directory listings cannot be changed.
Be patient and wait for your rankings to slowly go up. You might start way low but will slowly go up with the passage of time. Certain directories give good rankings to pages that have been around for a while. Brand new pages have to wait a little longer to be ranked higher, however some directories have started the paid inclusion program and you may well use it.
Wait for a few months to see if your page rank is steadily going up, in case of doing all the right things your page rank is not improving then there is a possibility of a goof up somewhere. Check if the body copy for mistakes, the body copy should be more than 300 words and be rich in keyphrases, keyphrases should be used in throughout the copy and not just at the beginning. If needed rewrite the entire page with more targeted keyphrases. It is recommended that you use three word or four word keyphrases instead of single keywords.
Last but not the least continue to read and practice SEO, though time consuming your efforts will pay off once you see your page rankings go up.
