February 14th, 2009
Here’s a fun exercise for the beginning web marketer: Use a web-browser such as Firefox which allows you to view the source code of any web page. Now search Google for random terms. Visit the first three non-paid sites that came up for that term, and view the page’s source code. How did they get ranked to the top for that keyword?
We have a shell script to generate random search words, but there’s plenty of online tools out there, such as Random Word Generator, Banana Slug, or Random Google Page.
Our observations: About half the time, you come up with either Wikipedia or Merriam-Webster Online Dictionary or another online dictionary as the first link. With other site results, sometimes it’s obviously a matter of PageRank more than internal document information.
If you do view the source of the page, try doing a simple text search for the keyword. You’ll be surprised sometimes to find that a given page used no meta tags to speak of, but either had the keyword within the links or image file names – “invisible” stuff that the user wouldn’t see!
There’s also any of the keyword density tools here, which will count up the text of a page for you. But try not to make it feel like “work”!
Peter Brittain
If you need professional website hosting services – call the pro’s at Northern Lights
Tags: Search Engine Optimisation, SEO
Posted in SEO | No Comments »
December 24th, 2008
The pay per click advertising campaigns are important in attracting more traffic to your website. The next step that is very important is to have this traffic converted on a desired action. It may be sales, filling up of a lead form, information about the customer etc. Search engine optimization is aimed at getting more traffic, so why would pay per click advertising be required then. It is because it is necessary that the efforts taken by the advertiser be rewarded with a conversion. Basically the PPC campaign and SEO efforts combine do the same job of driving more traffic to the website for conversion. It is very important that your website has be developed and has the right conversion option or your efforts would be wasted.
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Tags: Pay Per Click, ppc, SEO
Posted in Pay Per Click, SEO | 2 Comments »
November 7th, 2008
As the name suggests, membership sites provide exclusive content to its members. People visiting such site have to register with their details to receive information regularly, as you publish.
A major point here to keep in mind is that if you are developing such a site, you should be able to provide your members with very high quality and exclusive content. The content consists mostly of articles or audio or video clips or images. Many of these sites are free, but for some extra benefits may charge some small amounts. You should design a member website in such a way that it is search engine optimized.
Tips for optimizing membership site
• Provide unique content: A membership website is designed to provide special services to the members. As you develop such a website ensure that you provide unique content. If you do not have anything special to offer, then your members would not find it beneficial to stay put up any longer. You may use PLR and free reprints to look original and provide reliable information. In turn, you may source the task to a ghostwriter to save time and get abundant reliable information. It is also important that you have good related content, which enables search engines to give you good rankings.
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Tags: Optimizing membership websites
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October 8th, 2008
Images are an integral part of a website.
They are often used to catch the imagination of the person giving a pictorial description about the content being presented. However, adding images to your website leads to a different set of problems. The image files are heavy and it can be a major hindrance for slow dial up connections. It is necessary that your images be optimized, so that your site load quickly and does not lead to the visitors losing interest in it.
You can use various image editing software to remove the unnecessary part of the information of your image. This helps reduce size of the file to a large extent without affecting the overall appearance of the image. One of the useful tools is Photoshop, which allows you to save an image as a JPEG file. It provides an option for you to choose the quality of the JPEG image, which you may preferably set to 8 to10 that will allow the quality of your image to be saved, but at a small file size. You may use “save for web” feature from Photoshop or use the Alt+Shift+Ctrl+S option after opening an image and open the format that you want to save the image in. There are other free image compressor tools available online that you can download and use to reduce the image file’s size.
There are other ways as well, which you may use to reduce the file size. Very often people use the option to scale the images. However, it is not useful for reducing the load time. It can be better to resize the image, which helps reduce the file size. If you are using the JPG format, you may set the quality of the image as 50 for optimal results and also make the image progressive, so that visitors get to look at some part of it, while it is still loading.
Peter Brittain
Slinky Internet Marketing
Tags: loading times, Optimizing Images
Posted in Optimizing Images | No Comments »
October 6th, 2008
If you want to use the GIF format, reduce the maximum number of colors and make the image interlaced, which acts like the progressive option for JPG files. You may also use the height and width tags, when you place images. If you don’t, then the browser has to determine the size of the image, before loading the image.
It may not load the rest of the page, unless all images are loaded. This means that the visitor, who is there to check out the content has to wait for the image to load, which can simply be very annoying. By setting the height and width tags, as the browser knows the size, other part will be loaded even before your image is loaded. PNG color format may also be used. It supports 24 bit color and has better transparency than the GIF format. However, PNG format is not supported by all browsers due to which GIF format is preferred.
Furthermore, you can put keywords in all the text, around the image, image name, page title, which is better for optimization. You may even find it useful to enable image search option at Google webmaster tool.
Keep in mind that images may not be the first things that the visitors see, but they are very useful to keep them on the website. So use only a small amount of them, so that your visitors are not left infuriated by huge amount of loading time it takes. Optimizing images can also be fun.
Peter Brittain
Slinky Internet Marketing
Tags: Optimizing Images
Posted in Optimizing Images | No Comments »
August 7th, 2008
Pay per click marketing is a very cost effective form of advertising used by companies for online marketing. It is pretty much easy and effective and yet inexpensive way to reach out better to your targeted audiences. It is also popular with webmasters to generate income by creating websites that can be used only for the purpose of supporting PPC advertisements. Pay per click marketing can be helpful to your business, as it will help you to place links on other people’s website for free and just pay some amount, only if some prospects click on your website link. It makes it a cheap advertising medium.
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Tags: Pay Per Click, ppc
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May 12th, 2008
There are numerous websites that try hard to get more visitors. It does not simply end there, since they need these visitors to make purchases. To get the right customers require lots of SEO efforts to ensure that they stay right on top on the page ranking of search engines for searches related to their products. Search engine algorithms give a high ranking to sites, which have back links to attract customers to their websites. They can be used as a strategy to build up on indexing. One should find link exchange partners to improve your website popularity.
SEO experts are aware of the advantage of the link popularity to get you higher rankings and thus attract relevant traffic to your website. It is a key aspect of your SEO tactics. You should have many incoming links, which helps increase your rankings. You may do this in two ways that is reciprocal linking and one way linking. You have to find linking partners, who would be ready to provide link to your site from their website.
To find partners, you need to search, what all types of websites could be a good option to get relevant customers to your website. For example, if you are selling Pets related items, you can have links coming from similar sites selling products and services related to pets, which are not a direct competition with each other. You may have a link from a pet lover’s site for grooming articles, accessories etc. Here, the subject matter is similar or related but not the same.
To find prospective exchange partners, you can go to the web directories like Yahoo, who have a huge variety of sites listed under different categories. The sites listed under a category of interest or relevant to your target markets are suitable contacts or exchange partners. Another way to find exchange partners may be to use search engines to find sites linking to your competitors. They may be able to give a hint to find reciprocal link partners. You may add a link of their site from your page to their sites.
Peter Brittain
Tags: Link Building, link exchange, seo tactics
Posted in Link Building | No Comments »
May 8th, 2008
Once you get the list of the probable link partners, you can contact each site and inform them about your adding them and request them to allow reciprocal links. Such reciprocal links are generally exchanged among related websites. If you were using web directories, you would not require reciprocal links. With web directories, you can submit your websites to them under an appropriate category, from where you feel you can get the maximum number of relevant customers. It is important to remember that you preferably do not link to unrelated sites, as that would simply be wastage, if you do not get relevant customers.
Beware of link farms. Never link with link farms, as they are considered as spam sites by the search engines. Remember that you should carefully select sites. If you select poor quality or spam sites, it can adversely affect your page rankings. You may make use of link management tools like Arelis, which can help you find and contact exchange partners.
You have to continuously work towards finding and maintaining link partners. It is important to remember that dead links can pull down your ranking. By updating your partner links regularly, you can improve your link popularity, which in turn helps improving page ranking and thus get in more customers.
Peter Brittain
Tags: Link Building, link exchanges
Posted in Link Building | No Comments »
February 8th, 2008
When you design a website, your ultimate aim is to develop content to reach out to customers and ensure that you get good conversions.
For more customers to find your website it is necessary that you develop content taking into account search engine optimization (SEO).
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Tags: article copywriting, Article marketing, Search Engine Indexing
Posted in Search Engine Indexing | No Comments »
September 6th, 2006
SEO provides you with many opportunities to ensure that you reach out to more and more target customers.
SEO basically is a combination of tactics that you use to help your website get listed high on search engine ranking lists. Technological advancements provide you with new opportunities that make your work easier.
If you browse through sites relating to SEO techniques, you would often find the same ideas and tactics being discussed. However, there are new tactics that are devised, which you may utilize and ensure that you do not lack anywhere in this race.
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Tags: Internet Marketing, Search Engine Optimisation, SEO, SEO techniques
Posted in Strategy | No Comments »
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