We have a shell script to generate random search words, but there’s plenty of online tools out there, such as Random Word Generator, Banana Slug, or Random Google Page.

Our observations: About half the time, you come up with either Wikipedia or Merriam-Webster Online Dictionary or another online dictionary as the first link. With other site results, sometimes it’s obviously a matter of PageRank more than internal document information.

If you do view the source of the page, try doing a simple text search for the keyword. You’ll be surprised sometimes to find that a given page used no meta tags to speak of, but either had the keyword within the links or image file names – “invisible” stuff that the user wouldn’t see!

There’s also any of the keyword density tools here, which will count up the text of a page for you. But try not to make it feel like “work”!

Peter Brittain

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Search engines are always in an effort to deliver more and more relevant traffic to you website to give the customer the right result. This is also very important from your point of view also. It is important that the advertisers also have the most relevant text and landing pages for the keywords normally searched. The Quality Score concept of Google and Quality Index of Yahoo are for the same purpose and can help in your planning for coordinating PPC advertising and SEO. When building websites it should be kept in mind that the landing pages should also be optimized as should be the entire website. Easy navigation and a clear call to action can help drive users to your website.

Another important thing to do is to identify terms that the prospects are searching for. There are various analytics tools to find out what terms people are searching for, organically as well from the paid search items. It can help enhance SEO as well as PPC efforts that would bring in better results. Sometimes even the long tail keywords and even the misspellings of the key terms may be attracting more activity. Find out the responses even for these and then create you new content page. Depending upon the information as to what the customer are typically using to reach to your website add content that would give the user a good experience. It also helps increase conversions.

The coordination or integration proves useful as the results of the PPC campaign are mostly achieved faster than the SEO results. You can easily determine which keywords are driving qualified visitors to your website and use such keywords in your website. This optimization leads to higher probability of conversions. You can also go through the log files to analyze keywords that are driving visitors to your website but have not been targeted by you till now. You can add these keywords to you PPC campaign right away without losing any time.

Landing pages have also got to be optimized. You should make use of the data from the PPC campaign to improve the landing pages to optimize them too. These changes can have a major impact in getting the page and the website optimized for SEO, PI and feed management. At the same time the data can be useful to you in finding and eliminating those PPC ads that have lower bids and are showing lesser rate of conversion.

PPC traffic can improve substantially though SEO may take some time to have any impact. The integration of the SEO and PPC efforts helps you to get more relevant traffic and impact conversions positively.

Peter Brittain
Search Engine Optimisation Company

A major point here to keep in mind is that if you are developing such a site, you should be able to provide your members with very high quality and exclusive content. The content consists mostly of articles or audio or video clips or images. Many of these sites are free, but for some extra benefits may charge some small amounts. You should design a member website in such a way that it is search engine optimized.

Tips for optimizing membership site

• Provide unique content: A membership website is designed to provide special services to the members. As you develop such a website ensure that you provide unique content. If you do not have anything special to offer, then your members would not find it beneficial to stay put up any longer. You may use PLR and free reprints to look original and provide reliable information. In turn, you may source the task to a ghostwriter to save time and get abundant reliable information. It is also important that you have good related content, which enables search engines to give you good rankings.

• Update content regularly: Search engines require that you have a website that you update regularly. You may use blogs, which can be updated on a regular basis. Members would normally comment on such blog posts, which ensure that it is updated. Similarly, if you have discussion forums on your websites, you can ensure that you are updating the website by responding to the discussion regularly.

• Use correct keywords: Make use of specific keywords relevant to your website. Rather than using popular generic keywords, undertake to research, which would get in more traffic of relevant prospective customers. Keywords should be used keeping in mind the density required by search engines. Make use of related words, which are also considered by the search engines for keyword semantics. It is important to get relevant targeted traffic rather than only general traffic. Make use of keywords in Title tag and meta tags, which are major areas for consideration of search engines providing your website higher rankings.

• Don’t jam in keywords: By including numerous keywords, you would increase the density, but it does not ensure top rankings. This is because search engines consider too much use as spam and may even penalize you. Quality content with wise use of keywords is attractive to readers, as well as search engines. Understand the concept of LSI and make appropriate use of synonyms to improve keyword density.

• Dynamic linking: Back links are important for search engine optimization. Ensure that you have one way links or reciprocal links with quality websites.

• Use site map: Site map is very useful for search engines to find relevant information for search keywords on your website. Using site map makes it easier for search engines, as well as members to access relevant information quickly.

• Include tags: If you have images or graphics on your website, use descriptive Alt tags, as it helps to explain what the graphic is about. Use keywords in these descriptions, which are useful for optimization.

When you develop a membership website ensure that you design it to retain members and provide them value, which in turn is important to improve conversion rates. Whatever sales letter or articles you provide should be optimized for search engines, if you want to achieve higher ROI from such sites.

Peter Brittain
Slinky Internet Marketing

They are often used to catch the imagination of the person giving a pictorial description about the content being presented. However, adding images to your website leads to a different set of problems. The image files are heavy and it can be a major hindrance for slow dial up connections. It is necessary that your images be optimized, so that your site load quickly and does not lead to the visitors losing interest in it.

You can use various image editing software to remove the unnecessary part of the information of your image. This helps reduce size of the file to a large extent without affecting the overall appearance of the image. One of the useful tools is Photoshop, which allows you to save an image as a JPEG file. It provides an option for you to choose the quality of the JPEG image, which you may preferably set to 8 to10 that will allow the quality of your image to be saved, but at a small file size. You may use “save for web” feature from Photoshop or use the Alt+Shift+Ctrl+S option after opening an image and open the format that you want to save the image in. There are other free image compressor tools available online that you can download and use to reduce the image file’s size.

There are other ways as well, which you may use to reduce the file size. Very often people use the option to scale the images. However, it is not useful for reducing the load time. It can be better to resize the image, which helps reduce the file size. If you are using the JPG format, you may set the quality of the image as 50 for optimal results and also make the image progressive, so that visitors get to look at some part of it, while it is still loading.

Peter Brittain
Slinky Internet Marketing

It may not load the rest of the page, unless all images are loaded. This means that the visitor, who is there to check out the content has to wait for the image to load, which can simply be very annoying. By setting the height and width tags, as the browser knows the size, other part will be loaded even before your image is loaded. PNG color format may also be used. It supports 24 bit color and has better transparency than the GIF format. However, PNG format is not supported by all browsers due to which GIF format is preferred.

Furthermore, you can put keywords in all the text, around the image, image name, page title, which is better for optimization. You may even find it useful to enable image search option at Google webmaster tool.

Keep in mind that images may not be the first things that the visitors see, but they are very useful to keep them on the website. So use only a small amount of them, so that your visitors are not left infuriated by huge amount of loading time it takes. Optimizing images can also be fun.

Peter Brittain
Slinky Internet Marketing

Pay per click (PPC) strength lies in getting you specific target customers. Generally, you would place the links onto the site, which are related to your product. If you are selling women’s jewelry, you would not put a link on a pet’s products website. Your target market is women, who would be interested in these products and you would preferably be associated with website, which deals in women’s products. This is a very good benefit that you can achieve from the PPC. With regular search engine listing, you do get target customer, but PPC proves to be much better, as you would have customers, who are more interested in buying your products and not just be viewers.

Peter Brittain

SEO experts are aware of the advantage of the link popularity to get you higher rankings and thus attract relevant traffic to your website. It is a key aspect of your SEO tactics. You should have many incoming links, which helps increase your rankings. You may do this in two ways that is reciprocal linking and one way linking. You have to find linking partners, who would be ready to provide link to your site from their website.

To find partners, you need to search, what all types of websites could be a good option to get relevant customers to your website. For example, if you are selling Pets related items, you can have links coming from similar sites selling products and services related to pets, which are not a direct competition with each other. You may have a link from a pet lover’s site for grooming articles, accessories etc. Here, the subject matter is similar or related but not the same.

To find prospective exchange partners, you can go to the web directories like Yahoo, who have a huge variety of sites listed under different categories. The sites listed under a category of interest or relevant to your target markets are suitable contacts or exchange partners. Another way to find exchange partners may be to use search engines to find sites linking to your competitors. They may be able to give a hint to find reciprocal link partners. You may add a link of their site from your page to their sites.

Peter Brittain

Beware of link farms. Never link with link farms, as they are considered as spam sites by the search engines. Remember that you should carefully select sites. If you select poor quality or spam sites, it can adversely affect your page rankings. You may make use of link management tools like Arelis, which can help you find and contact exchange partners.

You have to continuously work towards finding and maintaining link partners. It is important to remember that dead links can pull down your ranking. By updating your partner links regularly, you can improve your link popularity, which in turn helps improving page ranking and thus get in more customers.

Peter Brittain

For more customers to find your website it is necessary that you develop content taking into account search engine optimization (SEO).

Search engines need to find you and then they would rank you. Once the search engines find you, you would be indexed and your site would be stored in their databases. However, if your site is new, getting indexed can be a bit difficult. You need not get your site manually indexed to these search engines, but you need to simply take a few advanced steps that can get your website indexed quickly.

One very useful factor to employ is to include a ‘sitemap.xml’ file to your root directory.

With the site map file, you can list out the URLs of all pages on your site. Such a listing will facilitate crawling of your website by spiders. After you upload it to the root directory, you can create a Google Webmaster account and point the ‘sitemap.xml’ to it. You can make use of the same concept, if you have created a blog and submit it to the Google Webmaster tools. Using site map and the tool mapped to it, you can ensure that Google does not miss it.

It is necessary that you remove roadblocks that stop spider to read your content. Avoid using frames and flash for the entire websites, as it becomes hard for spiders to crawl such a website. If they are unable to crawl and read your content, they would be unable to index you and you would not appear on the organic listings of search engines.

Getting back links is very important and useful for search engine indexing. Get a back link from a high PR website, which helps you to be successfully indexed. Directory linking is one such good option and you may also benefit from using directory submissions. Target those article directories that have a high PR and submit your website with them. This way, you will always find relevant customers coming to your site, as they can easily find you with well-categorized article directories. Articles submission is a great way to attract search engines to index you, as well as to generate relevant traffic. With high quality article submission, you can prove yourself as an expert in the field, which helps increase your credibility among the visitors.

You can submit your site with social bookmarking sites. What it means is that you get your site noticed by letting search engines to naturally stumble across them. There are sites like Digg, Reddit, and Del.icio.us etc, which are usually visited by search engine spider multiple times through the day. By bookmarking, you stand a better chance to be found and indexed. Similarly, you can make use of the social networking sites and participate in blogs with links to your website. You may use Google’s blogger.com to create blogs related to businesses and then write and post them. It will enable Google to quickly index you, as well as rank you higher.

The more the links to your website, the better indexing chance you have with the search engines. If you make use of these methods, you stand a chance to be indexed within 48 hours.

Peter Brittain

SEO basically is a combination of tactics that you use to help your website get listed high on search engine ranking lists. Technological advancements provide you with new opportunities that make your work easier.

If you browse through sites relating to SEO techniques, you would often find the same ideas and tactics being discussed. However, there are new tactics that are devised, which you may utilize and ensure that you do not lack anywhere in this race.

You would have to continuously update yourself with various SEO techniques, which are developed.

Lets list out a few of them:

• Article syndication to your site map can be a good method to get back links. It can prove to be a very useful SEO technique, as search engine crawlers generally are frequent visitors to article directories. Further, more effects can be achieved by linking it deeper into your site. You can simply link from the article to your site map. This can feed the crawlers with huge amount of relevant content to give you higher rankings.

• Translating website to other languages can be a very useful technique. There are people, who may not use English as their language. Depending on your targeted area and customer base that you want to reach out to, you would need to have multilingual marketing. You can translate your site and register it in English and foreign languages in the search engines. This helps you to reach out to a larger number of prospective customers.

• ROR is a very interesting site map tool that makes use of the XML feed to describe your website. In general, site maps are very useful to ensure your entire site is spidered and indexed. ROR site maps are very useful to make them readable by all search engines. They generally use structured feeds that allow search engines to complement text search and the structured information, which help interpret your site correctly. It makes it easier for the search engines to understand your products and services as well as the newsletters, articles, pod casts etc.

• Using the right keywords is the most important part of a SEO campaign. Rather than using general keywords, you should attempt using specific keywords that precisely describe, what you are selling. In other words, if you are targeting customers interested in buying a 4GB pen drive or a silver 4GB iPod, you can try using keyword phrases that are 3 to 4 words. This way you are specifically targeting customers, who want to buy a 4GB silver iPod. The chances of conversions are more with such precise targeting.

• You would be amazed to know that you can even use your server log files for SEO. They provide you with some vital information about keywords people use, to find your website. You can get a better idea of keywords that people have used. You can make changes accordingly or create a new page for that particular term. It helps in paid search campaigns too, as you can choose only the highly relevant ones with best conversion rates.

There are other advanced SEO techniques too that can be used like Googspy, Internal linking within content etc., for better SEO results. You should keep a watch on what is being introduced and keep trying out things, so as to achieve success in your SEO efforts.

Peter Brittain