Once you get the list of the probable link partners, you can contact each site and inform them about your adding them and request them to allow reciprocal links. Such reciprocal links are generally exchanged among related websites. If you were using web directories, you would not require reciprocal links. With web directories, you can submit your websites to them under an appropriate category, from where you feel you can get the maximum number of relevant customers. It is important to remember that you preferably do not link to unrelated sites, as that would simply be wastage, if you do not get relevant customers.
Beware of link farms. Never link with link farms, as they are considered as spam sites by the search engines. Remember that you should carefully select sites. If you select poor quality or spam sites, it can adversely affect your page rankings. You may make use of link management tools like Arelis, which can help you find and contact exchange partners.
You have to continuously work towards finding and maintaining link partners. It is important to remember that dead links can pull down your ranking. By updating your partner links regularly, you can improve your link popularity, which in turn helps improving page ranking and thus get in more customers.
Peter Brittain
Tags: Link Building, link exchanges
