As the name suggests, membership sites provide exclusive content to its members. People visiting such site have to register with their details to receive information regularly, as you publish.
A major point here to keep in mind is that if you are developing such a site, you should be able to provide your members with very high quality and exclusive content. The content consists mostly of articles or audio or video clips or images. Many of these sites are free, but for some extra benefits may charge some small amounts. You should design a member website in such a way that it is search engine optimized.
Tips for optimizing membership site
• Provide unique content: A membership website is designed to provide special services to the members. As you develop such a website ensure that you provide unique content. If you do not have anything special to offer, then your members would not find it beneficial to stay put up any longer. You may use PLR and free reprints to look original and provide reliable information. In turn, you may source the task to a ghostwriter to save time and get abundant reliable information. It is also important that you have good related content, which enables search engines to give you good rankings.
• Update content regularly: Search engines require that you have a website that you update regularly. You may use blogs, which can be updated on a regular basis. Members would normally comment on such blog posts, which ensure that it is updated. Similarly, if you have discussion forums on your websites, you can ensure that you are updating the website by responding to the discussion regularly.
• Use correct keywords: Make use of specific keywords relevant to your website. Rather than using popular generic keywords, undertake to research, which would get in more traffic of relevant prospective customers. Keywords should be used keeping in mind the density required by search engines. Make use of related words, which are also considered by the search engines for keyword semantics. It is important to get relevant targeted traffic rather than only general traffic. Make use of keywords in Title tag and meta tags, which are major areas for consideration of search engines providing your website higher rankings.
• Don’t jam in keywords: By including numerous keywords, you would increase the density, but it does not ensure top rankings. This is because search engines consider too much use as spam and may even penalize you. Quality content with wise use of keywords is attractive to readers, as well as search engines. Understand the concept of LSI and make appropriate use of synonyms to improve keyword density.
• Dynamic linking: Back links are important for search engine optimization. Ensure that you have one way links or reciprocal links with quality websites.
• Use site map: Site map is very useful for search engines to find relevant information for search keywords on your website. Using site map makes it easier for search engines, as well as members to access relevant information quickly.
• Include tags: If you have images or graphics on your website, use descriptive Alt tags, as it helps to explain what the graphic is about. Use keywords in these descriptions, which are useful for optimization.
When you develop a membership website ensure that you design it to retain members and provide them value, which in turn is important to improve conversion rates. Whatever sales letter or articles you provide should be optimized for search engines, if you want to achieve higher ROI from such sites.
Peter Brittain
Slinky Internet Marketing
