11 Dec Top Tips For Using Facebook For Your Business
Social media is an extremely powerful tool for removalists and removalist business owners throughout Australia and the world. It allows you to interact with potential clients, possibly driving more business through your website.
One of the most useful social media platforms for removalist business owners is Facebook. A huge percentage of Australians are active on Facebook, making it a great way to reach a lot of people without too much effort.
However, Facebook has become more competitive over the last few years. It’s not as easy to use for business purposes as it used to be, which means that you have to make sure you’re doing things right. The following tips should help you build a strong Facebook community for your removalist business.
Use Targeted Advertising To Get More Likes
They key to building a strong community around your Facebook page is getting relevant people to like it. It’s important to make sure that you don’t just buy irrelevant likes, otherwise you’ll probably just be wasting your money.
It’s a good idea to get familiar with page like ads. Target them to people who are relevant to you and your business, and who are likely to use your services in the future. Make sure that you include geographical targeting, focusing on people who live within the area that you service.
Make Sure You Engage With Your Followers
Engaging with the people who follow your Facebook page is essential. If someone comments on one of your posts, reply to their comment as soon as possible. If people share your posts, thank them. Similarly, if people send you a Facebook message, try and get back to them as soon as you can. Responding to and engaging with your followers will help build a good vibe around your page, possible leading to increased traffic to your website and more business.
Use Consistent, Recognizable Branding
Make sure that your brand is recognizable. Don’t fall into the trap of thinking that you don’t need to worry about things like branding because you only run a small business – it’s important for everyone!
Keep things consistent across your Facebook page. Try and format your content similarly, and use the same logo and colour scheme throughout. Ideally, the same person should create all your Facebook posts. This will help you maintain a consistent voice, making your brand more recognisable.
Use Visual Content
Visual content is the key to social media success. People are much more likely to engage with videos and images than with written posts. In fact, visual content is over 40 times more likely to get shared on social media. Don’t underestimate the importance of high quality images and videos.
Running a small business can be difficult, especially with the rise of the digital age. It’s important to make sure that your removalist business is taking advantage of digital technology, and Facebook is one of the best ways to do this. The above tips should help you get the most out of your Facebook page. Good luck!