5 Features Of High Quality SEO For Law Firms

5 Features Of High Quality SEO For Law Firms

SEO Optimised ContentHigh-quality content is one of the keys to search engine optimisation, or SEO. SEO can be very competitive for law firms and lawyers, which means that you need to do everything you can to put yourself above our competitors. This includes creating well-written blog articles and web pages which bring value to your readers.

However, if you want your content to be truly optimised, then you need to follow something of a checklist to make sure you’re including everything you need to. Some of the most important features of high-quality, SEO optimised law firm content include:

  1. Keywords

Keywords are an essential feature of SEO-optimised content. An example of this would be ‘Lawyers Perth‘ for a Perth-based law firm. Ideally, you should identify one primary keyword and a couple of secondary ones for every piece of content. Keyword placement is very important. You should try and include your primary keyword in your title, first paragraph and spaced evenly through the text. Don’t overstuff or use keywords in an unnatural manner, or you will be penalised by the search engines.

  1. Images

Having high-quality, relevant images is also a must for SEO-optimised content. Choose pictures that are going to incite a reaction in your audience, rather than generic ones which don’t bring value to your blog. Name your images and include an alt text with your primary keyword.

  1. Meta Description

An article or web page’s meta description is the couple of lines of text that you see below your page title on the search engine results page. Make sure that you write a customised, engaging meta description for every web page and article on your site. Include your primary keyword in your meta description if possible.

  1. Headings

Using headings and subheadings throughout your content is a must. Any block of text longer than about 300 words is less than ideal, and should be split up if at all possible. Make sure that your headings are descriptive, and label them with the correct HTML tags. Try and include keywords in at least a couple of headings for maximum SEO exposure.

  1. Perfect Grammar & Spelling

If your content hasn’t been proofread very carefully, then it isn’t SEO ready. Make sure that you read through every piece of content you post very carefully. Google’s search engine crawlers will pick up even the smallest mistakes, and this can make your content appear to be low quality. If you don’t have the best spelling or grammar, then consider asking or employing someone else to proofread for you.


SEO is a major consideration for law firm websites. When done right, SEO can help you gain more organic search traffic, increasing your exposure on the web. High-quality content is a major part of SEO, and the above five features help define high-quality, search engine ready content. Remember, quality is usually better than quantity.