Let’s discuss the battle between email and social media marketing, which is a major issue in the Australian digital marketing scene. We at Slinky Internet Marketing have been in the business for more than ten years, assisting companies from Sydney to Perth in becoming visible online. So grab a drink, and let’s work together to solve this riddle, shall we?

Marketing via Email: Your Direct Channel to Customers

Consider email marketing as your dependable, trustworthy friend. It has experience and understands how to establish a direct relationship with your clients. We are referring to landing directly in their inbox, where they may get your message with only one click.


Starting your journey in the vast digital landscape can be daunting, especially when you’re eyeing to make a mark in the Australian market. As Slinky Internet Marketing, a pioneer in the field for over a decade, we’ve seen businesses tempted by the shortcut of buying subscriber lists. Let’s talk about why building your list organically is not just the better choice, but the only choice for lasting success.

The Allure of Buying Subscriber Lists

It’s easy to see the appeal. You’re starting from scratch, and there’s a list, just a purchase away, promising instant access to thousands of potential customers. But, as we’ve learned at Slinky, easy isn’t always effective.


Are you looking to grow your subscriber list but not sure where to start? As Slinky Internet Marketing, we’ve been honing our craft in the Australian digital marketing scene for over 10 years, helping businesses like yours build robust, engaged subscriber lists. Let’s dive into some tried-and-true strategies that will help you grow your list authentically and effectively.

1. Understanding Your Audience

First things first, know who you’re talking to. What does your ideal subscriber look like? Understanding your audience is key to creating content and offers they can’t resist.


When a web design agency has a client who wants them to design and create a website for their business, often the client does not have a clear and complete idea of what they want their new website to achieve. For web designers to be able to design and build a website that will positively impact a business, there must be one or more goals that the website’s owner should want that website to achieve.

Suppose the goal is to generate leads for the business. In that case, the website can be designed accordingly, as professional web designers have the skills and experience to create websites optimized for lead generation. Unfortunately, some business owners bypass web designers and try web design themselves or hire a less-than-qualified web designer. Either of these can produce web design errors, such as the five outlined below, that compromise a website’s ability to generate leads.

Confusing Website Navigation

Have you ever visited somewhere for the first time, such as a new city, a different part of your town, or even a large office complex, and had no idea which direction to take, as there were no clear and obvious signposts? Your thoughts and feelings at the time possibly included confusion, frustration,  and the desire to be elsewhere.

Those are the same thoughts that go through visitors’ minds when they visit a website with poor navigation. They land there, quickly become confused, and inevitably, they click away as they have neither the time nor the desire to stay on a confusing website.

A well-designed website will have straightforward navigation, which could include a menu at the top or side of the page where each of the website’s sub-sections is indicated. In addition, the menu will appear on each page, along with a ‘Home’ button that takes them back to the home page. Look at any website and ask yourself if this were the first time you landed on it, would you know how to navigate it easily?


Modern life invariably involves us having to borrow money, whether it is our credit card, an overdraft facility, a car loan, or a mortgage; debt is, for most of us, a fact of life. So much so that debt management is one of the most requested services that financial advisors and financial planning companies get asked for.

Being able to obtain credit is something that many of us take for granted and assume that because we have never gone overdrawn at the bank and have kept up repayments on any credit we have, we will never be refused. While both will help, they are not the only factors determining your credit score.

Several elements are used to calculate your credit score, and it is often only when someone is refused credit that they then, for the first time, make inquiries about their own credit rating. When they do, they are often shocked that their credit score is lower than what it should have been due to actions they have taken that have adversely affected it. Here are some of those actions that you should avoid to protect your own credit score.


Using Facebook for BusinessSocial media is an extremely powerful tool for removalists and business owners throughout Australia and the world. It allows you to interact with potential clients, possibly driving more business through your website.

One of the most useful social media platforms for removalist business owners is Facebook. A considerable percentage of Australians are active on Facebook, making it a great way to reach many people without too much effort.

However, Facebook has become more competitive over the last few years. It’s not as easy to use for business purposes as it used to be, meaning you have to ensure you’re doing things right. The following tips should help you build a strong Facebook community for your removalist business.

Use Targeted Advertising To Get More Likes

Getting relevant people to like it is the key to building a solid community around your Facebook page. It’s essential to ensure you don’t just buy irrelevant likes. Otherwise, you’ll probably just be wasting your money.

It’s a good idea to get familiar with page-like ads. Target them to people relevant to you and your business and likely to use your services in the future. Make sure that you include geographical targeting, focusing on people who live within the area that you service.