Most websites live or die in proportion to the amount of traffic they get. The exception is those where the site owner has a substantial budget which they can use to buy traffic. For the websites who rely on organic and free traffic, SEO is required to boost the website’s ranking in the search engines, and the subsequent increase in traffic that brings to the site.
There are hundreds of techniques and SEO strategies that can achieve this, but in this instance, we are going to look at just one, called the ‘Skyscraper Technique’. This process has doubled the traffic to some of the websites who have used it, and whilst there no way to guarantee a result like that, if it is used correctly there is no reason why it shouldn’t boost your website’s ranking and the traffic coming to it.
At this point, you might be imagining the Skyscraper Technique’ is some long, complicated process where you must create hundreds of backlinks, use blackhat SEO tricks, and commit countless hours of your time. The fact is, it is none of these. It is a very simple process and as is often the case, the simpler the technique, the more effective it is.
The Skyscraper Technique can be broken down into three distinct steps, and you do not need to be an SEO guru to be able to do any of them.
The first is the simple matter of searching Google with the search term or terms you want to rank for and clicking through the websites that appear in the results. What you are looking for are websites that have lots of good content and have obviously built up a lot of authority within your niche, due to the number of other websites linking to it.
Using a tool like ‘Ahrefs’ you now want to analyse where all the backlinks to that piece of content are coming from. Ideally, you want to identify other websites, with good authority, within your niche that link out to the content on other sites.