Digital Marketing Blog

Let’s discuss the battle between email and social media marketing, which is a major issue in the Australian digital marketing scene. We at Slinky Internet Marketing have been in the business for more than ten years, assisting companies from Sydney to Perth in becoming visible online. So grab a drink, and let’s work together to solve this riddle, shall we?

Marketing via Email: Your Direct Channel to Customers

Consider email marketing as your dependable, trustworthy friend. It has experience and understands how to establish a direct relationship with your clients. We are referring to landing directly in their inbox, where they may get your message with only one click.


Starting your journey in the vast digital landscape can be daunting, especially when you’re eyeing to make a mark in the Australian market. As Slinky Internet Marketing, a pioneer in the field for over a decade, we’ve seen businesses tempted by the shortcut of buying subscriber lists. Let’s talk about why building your list organically is not just the better choice, but the only choice for lasting success.

The Allure of Buying Subscriber Lists

It’s easy to see the appeal. You’re starting from scratch, and there’s a list, just a purchase away, promising instant access to thousands of potential customers. But, as we’ve learned at Slinky, easy isn’t always effective.


Are you looking to grow your subscriber list but not sure where to start? As Slinky Internet Marketing, we’ve been honing our craft in the Australian digital marketing scene for over 10 years, helping businesses like yours build robust, engaged subscriber lists. Let’s dive into some tried-and-true strategies that will help you grow your list authentically and effectively.

1. Understanding Your Audience

First things first, know who you’re talking to. What does your ideal subscriber look like? Understanding your audience is key to creating content and offers they can’t resist.


When a web design agency has a client who wants them to design and create a website for their business, often the client does not have a clear and complete idea of what they want their new website to achieve. For web designers to be able to design and build a website that will positively impact a business, there must be one or more goals that the website’s owner should want that website to achieve.

Suppose the goal is to generate leads for the business. In that case, the website can be designed accordingly, as professional web designers have the skills and experience to create websites optimized for lead generation. Unfortunately, some business owners bypass web designers and try web design themselves or hire a less-than-qualified web designer. Either of these can produce web design errors, such as the five outlined below, that compromise a website’s ability to generate leads.

Confusing Website Navigation

Have you ever visited somewhere for the first time, such as a new city, a different part of your town, or even a large office complex, and had no idea which direction to take, as there were no clear and obvious signposts? Your thoughts and feelings at the time possibly included confusion, frustration,  and the desire to be elsewhere.

Those are the same thoughts that go through visitors’ minds when they visit a website with poor navigation. They land there, quickly become confused, and inevitably, they click away as they have neither the time nor the desire to stay on a confusing website.

A well-designed website will have straightforward navigation, which could include a menu at the top or side of the page where each of the website’s sub-sections is indicated. In addition, the menu will appear on each page, along with a ‘Home’ button that takes them back to the home page. Look at any website and ask yourself if this were the first time you landed on it, would you know how to navigate it easily?


Modern life invariably involves us having to borrow money, whether it is our credit card, an overdraft facility, a car loan, or a mortgage; debt is, for most of us, a fact of life. So much so that debt management is one of the most requested services that financial advisors and financial planning companies get asked for.

Being able to obtain credit is something that many of us take for granted and assume that because we have never gone overdrawn at the bank and have kept up repayments on any credit we have, we will never be refused. While both will help, they are not the only factors determining your credit score.

Several elements are used to calculate your credit score, and it is often only when someone is refused credit that they then, for the first time, make inquiries about their own credit rating. When they do, they are often shocked that their credit score is lower than what it should have been due to actions they have taken that have adversely affected it. Here are some of those actions that you should avoid to protect your own credit score.


Using Facebook for BusinessSocial media is an extremely powerful tool for removalists and business owners throughout Australia and the world. It allows you to interact with potential clients, possibly driving more business through your website.

One of the most useful social media platforms for removalist business owners is Facebook. A considerable percentage of Australians are active on Facebook, making it a great way to reach many people without too much effort.

However, Facebook has become more competitive over the last few years. It’s not as easy to use for business purposes as it used to be, meaning you have to ensure you’re doing things right. The following tips should help you build a strong Facebook community for your removalist business.

Use Targeted Advertising To Get More Likes

Getting relevant people to like it is the key to building a solid community around your Facebook page. It’s essential to ensure you don’t just buy irrelevant likes. Otherwise, you’ll probably just be wasting your money.

It’s a good idea to get familiar with page-like ads. Target them to people relevant to you and your business and likely to use your services in the future. Make sure that you include geographical targeting, focusing on people who live within the area that you service.


Social-Media-MarketingAs difficult as it may seem, there are easy steps to make a killer social media marketing strategy, whether you use a digital agency or work independently. Social media marketing has to be one of the most amazing things. At the same time, it can be pretty overwhelming. You will hear a lot about how making social media marketing strategies is like magic.

It’s evident that getting social media marketing right will always be a difficult task. The thing is that it is all very new for the world compared to traditional marketing. It’s also tricky because social media is constantly evolving.

This is why you shouldn’t look at social media marketing tactically. Instead, it should be approached strategically.

Developing a Social Media Marketing Strategy

If you’re overwhelmed thinking about how to create a social media marketing strategy, don’t be. We’ve defined a few steps to make creating a killer social media marketing strategy easier.

Step 1 – Determine goals and objectives

Determine the goals and objectives you want to achieve with social media marketing. Just like any good marketing strategy, the first thing you need is to know what you want out of it. You should be clear on how you will measure your goals. You need to know how you can prove the ROI for your investment in social media marketing.

The purpose of your social media marketing has to be taken into consideration. Are you trying to create more awareness for the brand? Are you trying to generate more sales? Are you trying to keep more customers on board? Do you want to drive more traffic?

These are all critical considerations. Choose whichever of these reflects your brand’s business goals. Once you have them, set the metrics of how you will map the achievements of these objectives.


Online-Marketing-Strategies2We already know the pros and cons of both traditional and online marketing. Let’s move a step further, specifically focusing on online marketing, also known as inbound marketing.

Many buyers all over the world use the internet to buy products, using sites such as and eBay. Even if choosing to purchase merchandise from “real world” stores, they tend to refer to the product online for review specifications to see if it meets their needs. Even though inbound marketing allows you to target a wider range of audiences worldwide, you would be surprised to learn how internet marketing and traditional marketing are similar in the sense that they are the exact opposite of each other. You can consider it be a “reflection” or “mirror image” of traditional marketing.

Flip the Switch and Relax

When marketing over the internet, the process is initiated when an individual enters a keyword in a search engine, after which the search engine directs sellers to potential buyers which appear in the order of relative importance. This tends to become one of the major issues for most traditional companies or sellers:

The buyer approaches the seller (whereas in traditional marketing it is the seller that approaches the buyer with the goal in mind of making sales and generating revenue.) This becomes a mirror reflection of traditional marketing automatically. Sellers don’t need to find buyers – buyers need to find sellers. Which, in essence, means that the seller needs to make efforts online to make sure their products pop up before their competitors’ (which is most efficiently done via Search Engine Optimisation, among other techniques). However, this requires less effort on the part of the seller in terms of “active marketing” and could prove to be more beneficial in the end.


When you are considering relocating your business to new premises there are several decisions you have to make, not least the one concerning exactly what new location you are moving to. In addition to that, you also have several choices to make regarding the planning and logistics of your move.

One of those options relates to which inter state removalists company, if any, you are going to employ to help with your relocation. We say, “if any” because it is true to say that you are under no obligation to hire removalists and are perfectly entitled to keep all the work they would do for you either in-house, by asking staff to carry out the move themselves, or by getting someone with a van to do it all on the cheap.

The point we must make here is that just because you can does not mean that you should. By that we are pointing to the fact that trying to do an office relocation on the cheap and by cutting corners is a recipe for disaster and can lead to loss, injuries, and additional costs. Instead, there are numerous advantages to hiring a professional removalists company to assist you with your relocation, and here are ten of them to prove it.


The topic of this post might be why dentists should be using email marketing, but in truth, such is the effectiveness of email marketing, this should apply to every business, no matter its size, its location, or which business sector it operates in. Email marketing has provided a marketing platform that has literally created multi-million dollar businesses, and it continues to do so.

You can rest assured that many of your competitors will be using email marketing, and if you are not, they have a huge advantage over you. On the flip side, once you start using email marketing you can not only compete with them but if you use it more effectively you can exceed their results and do so in a big way.

One of the reasons that email is such a popular marketing tool is that in comparison with many other marketing methods, the costs involved are minuscule. You could literally start for just a few dollars. Thereafter, as you expand your email marketing campaigns and your subscriber list grows, your costs only grow in proportion to your list size.

In fact, some services do not charge you anything if you have a small number of subscribers, and only start charging once it reaches 500 subscribers. Imagine being able to communicate with up to 500 potential clients on a regular basis, and it not costing you a single dollar.