The title of this post might be ‘Why Every Dentist Should Be Using Email Marketing’, but in truth, such is the effectiveness of email marketing, this should apply to every business, no matter its size, its location, or which business sector it operates in. Email marketing has provided a marketing platform that has literally created multi-million dollar businesses, and it continues to do so.
You can rest assured that many of your competitors will be using email marketing, and if you are not, they have a huge advantage over you. On the flip side, once you start using email marketing you can not only compete with them but if you use it more effectively you can exceed their results and do so in a big way.
One of the reasons that email is such a popular marketing tool is that in comparison with many other marketing methods, the costs involved are minuscule. You could literally start for just a few dollars. Thereafter, as you expand your email marketing campaigns and your subscriber list grows, your costs only grow in proportion to your list size.
In fact, some services do not charge you anything if you have a small number of subscribers, and only start charging once it reaches 500 subscribers. Imagine being able to communicate with up to 500 potential clients on a regular basis, and it not costing you a single dollar.