Internet Marketing

Are you looking to grow your subscriber list but not sure where to start? As Slinky Internet Marketing, we’ve been honing our craft in the Australian digital marketing scene for over 10 years, helping businesses like yours build robust, engaged subscriber lists. Let’s dive into some tried-and-true strategies that will help you grow your list authentically and effectively.

1. Understanding Your Audience

First things first, know who you’re talking to. What does your ideal subscriber look like? Understanding your audience is key to creating content and offers they can’t resist.

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Online-Marketing-Strategies2We already know the pros and cons of both traditional and online marketing. Let’s move a step further, specifically focusing on online marketing, also known as inbound marketing.

Many buyers all over the world use the internet to buy products, using sites such as Amazon.com and eBay. Even if choosing to purchase merchandise from “real world” stores, they tend to refer to the product online for review specifications to see if it meets their needs. Even though inbound marketing allows you to target a wider range of audiences worldwide, you would be surprised to learn how internet marketing and traditional marketing are similar in the sense that they are the exact opposite of each other. You can consider it be a “reflection” or “mirror image” of traditional marketing.

Flip the Switch and Relax

When marketing over the internet, the process is initiated when an individual enters a keyword in a search engine, after which the search engine directs sellers to potential buyers which appear in the order of relative importance. This tends to become one of the major issues for most traditional companies or sellers:

The buyer approaches the seller (whereas in traditional marketing it is the seller that approaches the buyer with the goal in mind of making sales and generating revenue.) This becomes a mirror reflection of traditional marketing automatically. Sellers don’t need to find buyers – buyers need to find sellers. Which, in essence, means that the seller needs to make efforts online to make sure their products pop up before their competitors’ (which is most efficiently done via Search Engine Optimisation, among other techniques). However, this requires less effort on the part of the seller in terms of “active marketing” and could prove to be more beneficial in the end.

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The topic of this post might be why dentists should be using email marketing, but in truth, such is the effectiveness of email marketing, this should apply to every business, no matter its size, its location, or which business sector it operates in. Email marketing has provided a marketing platform that has literally created multi-million dollar businesses, and it continues to do so.

You can rest assured that many of your competitors will be using email marketing, and if you are not, they have a huge advantage over you. On the flip side, once you start using email marketing you can not only compete with them but if you use it more effectively you can exceed their results and do so in a big way.

One of the reasons that email is such a popular marketing tool is that in comparison with many other marketing methods, the costs involved are minuscule. You could literally start for just a few dollars. Thereafter, as you expand your email marketing campaigns and your subscriber list grows, your costs only grow in proportion to your list size.

In fact, some services do not charge you anything if you have a small number of subscribers, and only start charging once it reaches 500 subscribers. Imagine being able to communicate with up to 500 potential clients on a regular basis, and it not costing you a single dollar.

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Internet Marketing overviewTraditional marketing

Traditional marketing, also known as untargeted marketing, involves marketing strategies which, instead of targeting a specific population, targets everyone in your state or city. One of the biggest disadvantages of traditional marketing is high investment but minimal results. These strategies generally include marketing via radio, television, print media, using marketing vehicles, and billboards or hoardings. Traditional marketing techniques are generally used by companies who are already well-established and recognized but must continue marketing for the sake of maintaining their market share. This offers little chance for actual growth.

Benefits of Traditional Marketing

As we mentioned, traditional marketing generally works best for companies and organizations that have already acquired recognition in their market. Continuing to market using traditional methods helps reinforce the company’s image in terms of services offered, new promotions, and maintaining customer loyalty. Basically, their purpose is to make sure people don’t forget that they exist, so they need to make appearances in the market every now and then.

Drawbacks of Traditional Marketing

  1. Not everyone who comes across the product/ad will be interested in what you offer
  2. Results are difficult to quantify
  3. High cost
  4. Decreased chance of delivering a memorable message to potential customers in case they want to purchase your product immediately.

Questions to ask yourself when undertaking traditional marketing

If you opt to use traditional marketing methods to promote your product or company, here are some questions you may want to consider beforehand:

  1. Will your ad be heard and seen by your target audience or will it be mentally blocked out?
  2. Will your ad and its content leave a positive or negative impression on your company?
  3. Is your ad powerful enough to draw a response from the masses?
  4. Will your ad be memorable and enticing enough for people to respond to it later?
  5. Does your competitor offer better services or values?

Internet Marketing

Internet marketing is considered a more non-traditional, yet effective marketing strategy as it’s considered to be “targeted” marketing for the specific audience you wish to captivate. Usually set up by a digital services company, such as Cheap Web Design Perth, it tends to cost less compared to traditional marketing, as internet marketing charges on a pay-per-click basis (you’re only charged for your advertisement when someone clicks on your banner on a web page). The main benefit of this, which ensures that you pay less, is that only individuals who will actually be interested in your product will be likely to click on your ad, whereas others who aren’t interested would simply overlook the ad, and there is no charge to you.

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