Traditional marketing, also known as untargeted marketing, involves marketing strategies which, instead of targeting a specific population, targets everyone in your state or city. One of the biggest disadvantages of traditional marketing is high investment but minimal results. These strategies generally include marketing via radio, television, print media, using marketing vehicles, and billboards or hoardings. Traditional marketing techniques are generally used by companies who are already well-established and recognized but must continue marketing for the sake of maintaining their market share. This offers little chance for actual growth.
Benefits of Traditional Marketing
As we mentioned, traditional marketing generally works best for companies and organizations that have already acquired recognition in their market. Continuing to market using traditional methods helps reinforce the company’s image in terms of services offered, new promotions, and maintaining customer loyalty. Basically, their purpose is to make sure people don’t forget that they exist, so they need to make appearances in the market every now and then.
Drawbacks of Traditional Marketing
- Not everyone who comes across the product/ad will be interested in what you offer
- Results are difficult to quantify
- High cost
- Decreased chance of delivering a memorable message to potential customers in case they want to purchase your product immediately.