KISSMetrics puts on their Vincent Flanders gloves and pull no punches in telling us The Top 10 Reasons your Home Page Video fails at Converting Customers. Be prepared for lots of frank talk that gets to the point. But it’s very, very necessary. Video production is a hugely more expensive undertaking than just cranking out a page of text content.
For good video marketing preparation, you need: Script, actors, sets, processing and effects, editing, mixing, and then committing to whatever format you use to play it – and then pray it will work in all browsers. For that kind of investment, we see a lot of low-quality videos out there.
You have to think twice about this, because people will read almost anything, but will silence an annoying video or skip a boring one in a heartbeat.