High-quality content is one of the keys to search engine optimisation, or SEO. SEO can be very competitive for law firms and lawyers, which means that you need to do everything you can to put yourself above our competitors. This includes creating well written blog articles and web pages which bring value to your readers.
However, if you want your content to be truly optimised, then you need to follow something of a checklist to make sure you’re including everything you need to. Some of the most important features of high-quality, SEO optimised law firm content include:
Keywords are an essential feature of SEO optimised content. Ideally, you should identify one primary keyword and a couple of secondary ones for every piece of content. Keyword placement is very important. You should try and include your primary keyword in your title, first paragraph, and spaced evenly through the text. Don’t overstuff or use keywords in an unnatural manner, or you will be penalised by the search engines.
Having high-quality, relevant images is also a must for SEO optimised content. Choose pictures which are going to incite a reaction in your audience, rather than generic ones which don’t bring value to your blog. Name your images and include an alt text with your primary keyword.