19 Dec 8 Tips to Make a Killer Social Media Marketing Strategy
As difficult as it may seem, there are easy steps to make a killer social media marketing strategy, whether you use a digital agency or work independently. Social media marketing has to be one of the most amazing things. At the same time, it can be pretty overwhelming. You will hear a lot about how making social media marketing strategies is like magic.
It’s evident that getting social media marketing right will always be a difficult task. The thing is that it is all very new for the world compared to traditional marketing. It’s also tricky because social media is constantly evolving.
This is why you shouldn’t look at social media marketing tactically. Instead, it should be approached strategically.
Developing a Social Media Marketing Strategy
If you’re overwhelmed thinking about how to create a social media marketing strategy, don’t be. We’ve defined a few steps to make creating a killer social media marketing strategy easier.
Step 1 – Determine goals and objectives
Determine the goals and objectives you want to achieve with social media marketing. Just like any good marketing strategy, the first thing you need is to know what you want out of it. You should be clear on how you will measure your goals. You need to know how you can prove the ROI for your investment in social media marketing.
The purpose of your social media marketing has to be taken into consideration. Are you trying to create more awareness for the brand? Are you trying to generate more sales? Are you trying to keep more customers on board? Do you want to drive more traffic?
These are all critical considerations. Choose whichever of these reflects your brand’s business goals. Once you have them, set the metrics of how you will map the achievements of these objectives.
Step 2 – You need a cross-functional team
As important as having a team dedicated to the social media strategy, the whole organization has a say.
Social media marketing has much to do with connecting a brand to its customers. The thing is that another department could better handle other issues like customer support.
This is why it is better to have a cross-functional team. The marketing team should consist of people from the company’s various departments. This will help the company’s social media strategy to be well-balanced and well-managed.
Step 3 – Understand the audience you have
There needs to be an increased focus on the aspect of buyer personas.
Knowing your ideal customer’s expectations can give you more meaningful insights about your marketing strategy. It will help you create a focused approach towards the demographic your company sells to.
Step 4 – Audit
Audit your social media if your company already has one. Examine it properly to see what works and what doesn’t. Consider whether your business is using the right social media platform for your company.
Step 5 – Review the customer interaction.
Building on the audit, make it a point to review the customer interaction with your business. What are the posts that garner positive interactions? What are the posts that get negative responses from the customers?
Scope out your competitors as well. See what their social media marketing strategy is, which works well. Looking at what doesn’t work well for them would be best. Don’t hesitate to check out high-profile brands and how they approach their social media marketing strategy.
Step 6 – Choose the right platform
Now comes the time to choose the right platform. The two steps above should give you a good picture of which social media platforms you should target.
Social media marketing campaign results vary a lot when a business uses the proper avenue for its online presence. For instance, a B2B business would fare better on LinkedIn rather than Instagram.
Step 7 – Plan for the content and outline
Make a plan for the content and outline what content you will use. Several media types include infographics, videos, user-generated content, and written content. You need to create the right mix of all these to create engaging customer content.
Once you determine what will work best for your business, you must evaluate the posting schedule. Posting on social media platforms at a particular time of day in a week or every other week is ideal. That will start to create anticipation for your company’s posts.
Step 8 – Engage your audience.
Monitor the social media marketing strategy. Analyze the performance of your system based on the metrics you’ve predetermined.
Use the data you’ve obtained to tweak the social media strategy and constantly check what works and what doesn’t.
Believe it or not, it’s as simple as that.