19 Sep 8 Tips to Make a Killer Social Media Marketing Strategy
As difficult as it may seem, there are easy steps you can follow to make a killer social media marketing strategy whether you use a digital agency or work on your own. Social media marketing has to be one of the most amazing things. At the same time, it can be quite overwhelming. There’s a lot you will hear about how making social media marketing strategies is like magic.
It’s obvious that getting social media marketing right is always going to be a difficult task. The thing is that it is all very new for the world compared to traditional marketing. It’s also difficult because social media is constantly evolving.
This is why you shouldn’t look at social media marketing tactically. Instead, it should be approached strategically.
Developing a Social Media Marketing Strategy
If you’re overwhelmed thinking about how to create a social media marketing strategy, don’t be. We’ve defined a few steps to make it easier for you to create a killer social media marketing strategy.
Step 1 – Determine goals and objectives
Determine the goals and objectives you want to achieve with social media marketing. Just like any good marketing strategy, the first thing you need is to know what you want out of it. You should be clear on how you will measure your goals. You need to know how you can prove the ROI for your investment in social media marketing.
The purpose of your social media marketing has to be taken into consideration. Are you trying to create more awareness for the brand? Are you trying to generate more sales? Are you trying to keep more customers on board? Do you want to drive more traffic?
These are all important considerations. Choose whichever of these that reflect your brand’s business goals. Once you have them, set the metrics of how you will map the achievements of these objectives.
Step 2 – You need a cross-functional team
As important as it is to have a team dedicated to the social media strategy, the whole organization has a say in the matter.
Social media marketing has a lot to do with connecting a brand to the customers. The thing is that other issues like customer support could be better handled by another department.
This is why it is better to have a cross-functional team. The marketing team should consist of people from the various departments of the company. This will help the social media strategy of the company to be well-balanced and well-managed.
Step 3 – Understand the audience you have
There needs to be an increased focus on the aspect of buyer personas.
Knowing what your ideal customer would expect can give you more meaningful insights about your marketing strategy. It will help you create a focused approach towards the demographic your company sells to.
Step 4 – Audit
Audit your social media if your company already has one. Examine it properly to see what works and what doesn’t. Think about whether your business is using the right social media platform for your company.
Step 5 – Review the customer interaction
Building on the audit, make it a point to review the customer interaction with your business. What are the posts which garner positive interactions? What are the posts that get negative responses from the customers?
Scope out your competitors as well. See what is it about their social media marketing strategy which works well. You should also look at what doesn’t work out well for them. Don’t be hesitant about checking out high profile brands and how they approach their social media marketing strategy.
Step 6 – Choose the right platform
Now comes the time to choose the right platform. The two steps above should give you a good picture of which social media platforms you should target.
Social media marketing campaign results vary a lot when the right avenue is used by a business for their online presence. For instance a B2B business would fare better on LinkedIn rather than Instagram.
Step 7 – Plan for the content and outline
Make a plan for the content and outline what kind of content you will use. There are several types of media like infographics, videos, user generated content and written content. You need to create the right mix of all these to create engaging content for the customers.
Once you figure out what will work best for your business, you need to figure out the posting schedule. Posting on the social media platforms at a particular time of day in a week or every other week is ideal. That will start to create anticipation for your company’s posts.
Step 8 – Engage your audience
Monitor the social media marketing strategy. Analyze the performance of your strategy based on the metrics you’ve predetermined.
Use the data you’ve obtained to tweak the social media strategy and constantly keep checking on what works and what doesn’t.
Believe it or not, it’s actually as simple as that.