14 Aug 3 Tips to Launch Successful Adwords Marketing Campaign in 2018
Google Adwords has to be one of the most advanced advertising platforms right now. It can easily cater to the needs of big companies, small companies and even those that come in the middle. Adwords marketing allows them to advertise their products and services to potential customers easily within hours.
If you have also been using the platform, you know there are so many options to choose from in terms of targeting. These different settings allow Google Adwords to facilitate different kinds of businesses.
The massive number of options can become overwhelming and frankly difficult to understand. When you’re launching a new campaign, it can easily eat up a large chunk of your marketing budget without getting to the goals. This can result in literally thousands of dollars spent on Adwords without reaping its benefits.
This is why we have put together this article for you. The tips will help you understand how to use Adwords marketing efficiently. This way, you will see a healthy return on your investments and get the most value for investment.
Tip Number 1 – Well structured account
The first tip for your Adwords marketing campaign has to be a well structured account. It is necessary if you want to use it to provide you good results. Relevancy is the key for a well structured Adwords account. Did you know that the Cost Per Acquisitions can fall by more than half by improving the account structure?
The keywords, ad groups and ads for every campaign have to be related. This results in Google reducing the advertising costs for your campaign.
Tip Number 2 – Targeting potential clients
The second tip for a good Adwords marketing campaign is using the Search network for targeting potential clients. When you hit the spot with the Search network, you can easily target the best possible customers for your products and services. Without a doubt, the Search network campaigns should be the first order of business after setting up the account structure.
You see, the Display network disrupts your prospect when they browse the internet. Prospects on the Search network have already taken the necessary action when they placed a search query. That means they are already a good lead to build on. When it comes to potential customers, the Search network prospects are the most likely conversions waiting to happen.
A bonus of focusing on the Search network is that you can carry on the proper keywords to the Display network. It’s all about consolidating the data and using it as informational input to use for the Display network.
Tip Number 3 – How to spend your budget
The last tip for your Adwords marketing campaign is to determine how you should spend your marketing budget. You won’t want to lose thousands in the first few hours, right? We recommend that you limit the daily budget for your Adwords marketing campaign to a portion of the actual one you have in mind. No more than half of the actual budget should be good enough to start with. This is especially when you’re new to the whole thing.
When you do this, it will allow you to ease into the campaign. You will be able to monitor the performance of the traffic based on the targeting settings. You can increase your daily budget based on those numbers and you will see a drastic change in results when you figure out the perfect combination.
Following these three tips for your Adwords marketing campaign isn’t only going to save you a lot of time. It will also save you a lot of money while you wade into the waters anew. Use these tips to build a strong Adwords marketing campaign. You will see a marked difference when you do.