Blog

Home > Blog (Page 2)

19 Dec

Posted at 01:35h in Social Media Marketing
0 Likes
[social_share]

Social-Media-MarketingAs difficult as it may seem, there are easy steps to make a killer social media marketing strategy, whether you use a digital agency or work independently. Social media marketing has to be one of the most amazing things. At the same time, it can be pretty overwhelming. You will hear a lot about how making social media marketing strategies is like magic.

It’s evident that getting social media marketing right will always be a difficult task. The thing is that it is all very new for the world compared to traditional marketing. It’s also tricky because social media is constantly evolving.

This is why you shouldn’t look at social media marketing tactically. Instead, it should be approached strategically.

Developing a Social Media Marketing Strategy

If you’re overwhelmed thinking about how to create a social media marketing strategy, don’t be. We’ve defined a few steps to make creating a killer social media marketing strategy easier.

Step 1 – Determine goals and objectives

Determine the goals and objectives you want to achieve with social media marketing. Just like any good marketing strategy, the first thing you need is to know what you want out of it. You should be clear on how you will measure your goals. You need to know how you can prove the ROI for your investment in social media marketing.

The purpose of your social media marketing has to be taken into consideration. Are you trying to create more awareness for the brand? Are you trying to generate more sales? Are you trying to keep more customers on board? Do you want to drive more traffic?

These are all critical considerations. Choose whichever of these reflects your brand’s business goals. Once you have them, set the metrics of how you will map the achievements of these objectives.

(more…)

27 Sep

Posted at 01:52h in Business Advice, Inbound Marketing, Internet Marketing
2 Likes
[social_share]

Online-Marketing-Strategies2We already know the pros and cons of both traditional and online marketing. Let’s move a step further, specifically focusing on online marketing, also known as inbound marketing.

Many buyers all over the world use the internet to buy products, using sites such as Amazon.com and eBay. Even if choosing to purchase merchandise from “real world” stores, they tend to refer to the product online for review specifications to see if it meets their needs. Even though inbound marketing allows you to target a wider range of audiences worldwide, you would be surprised to learn how internet marketing and traditional marketing are similar in the sense that they are the exact opposite of each other. You can consider it be a “reflection” or “mirror image” of traditional marketing.

Flip the Switch and Relax

When marketing over the internet, the process is initiated when an individual enters a keyword in a search engine, after which the search engine directs sellers to potential buyers which appear in the order of relative importance. This tends to become one of the major issues for most traditional companies or sellers:

The buyer approaches the seller (whereas in traditional marketing it is the seller that approaches the buyer with the goal in mind of making sales and generating revenue.) This becomes a mirror reflection of traditional marketing automatically. Sellers don’t need to find buyers – buyers need to find sellers. Which, in essence, means that the seller needs to make efforts online to make sure their products pop up before their competitors’ (which is most efficiently done via Search Engine Optimisation, among other techniques). However, this requires less effort on the part of the seller in terms of “active marketing” and could prove to be more beneficial in the end.

(more…)

20 Aug

Posted at 07:29h in Business Advice
0 Likes
[social_share]

When you are considering relocating your business to new premises there are several decisions you have to make, not least the one concerning exactly what new location you are moving to. In addition to that, you also have several choices to make regarding the planning and logistics of your move.

One of those options relates to which inter state removalists company, if any, you are going to employ to help with your relocation. We say, “if any” because it is true to say that you are under no obligation to hire removalists and are perfectly entitled to keep all the work they would do for you either in-house, by asking staff to carry out the move themselves, or by getting someone with a van to do it all on the cheap.

The point we must make here is that just because you can does not mean that you should. By that we are pointing to the fact that trying to do an office relocation on the cheap and by cutting corners is a recipe for disaster and can lead to loss, injuries, and additional costs. Instead, there are numerous advantages to hiring a professional removalists company to assist you with your relocation, and here are ten of them to prove it.

(more…)

06 Apr

Posted at 02:18h in Internet Marketing
0 Likes
[social_share]

The topic of this post might be why dentists should be using email marketing, but in truth, such is the effectiveness of email marketing, this should apply to every business, no matter its size, its location, or which business sector it operates in. Email marketing has provided a marketing platform that has literally created multi-million dollar businesses, and it continues to do so.

You can rest assured that many of your competitors will be using email marketing, and if you are not, they have a huge advantage over you. On the flip side, once you start using email marketing you can not only compete with them but if you use it more effectively you can exceed their results and do so in a big way.

One of the reasons that email is such a popular marketing tool is that in comparison with many other marketing methods, the costs involved are minuscule. You could literally start for just a few dollars. Thereafter, as you expand your email marketing campaigns and your subscriber list grows, your costs only grow in proportion to your list size.

In fact, some services do not charge you anything if you have a small number of subscribers, and only start charging once it reaches 500 subscribers. Imagine being able to communicate with up to 500 potential clients on a regular basis, and it not costing you a single dollar.

(more…)

11 Jun

Posted at 07:12h in Business Advice
0 Likes
[social_share]

Law Firm MarketingDigital marketing is difficult for even the most highly trained marketers. As the owner or manager of a law firm, you want to be focusing on doing the things that lawyers in Perth should be doing, not on trying to market your business.

It is therefore a good idea to employ an experienced, reputable law firm marketing expert for your business. The will be able to come up with an efficient marketing strategy for your business, and they should be able to give you a decent return on investment (ROI).

With this in mind, here are our top 3 reasons why you should always employ a marketing expert for your law firm:

  1. A marketing expert can save you time and money:

As a lawyer, you probably already understand that time is money. However, did you know that employing a marketing expert to take care of your law firm marketing can save you both time and money?

When you hire an expert to take care of your marketing, you should suddenly find yourself with a whole lot of spare time. You will be able to use this time to do things that lawyers should be doing – practicing law! You will also find that a marketing professional will be able to work a lot faster than you can, meaning that they will take less time to accomplish the same marketing goals.

(more…)

14 Aug

Posted at 23:50h in AdWords Marketing
0 Likes
[social_share]

Google Adwords has to be one of the most advanced advertising platforms right now. It can easily cater to the needs of big companies, small companies and even those that come in the middle. Adwords marketing allows them to advertise their products and services to potential customers easily within hours.

If you have also been using the platform, you know there are so many options to choose from in terms of targeting. These different settings allow Google Adwords to facilitate different kinds of businesses.

The massive number of options can become overwhelming and frankly difficult to understand. When you’re launching a new campaign, it can easily eat up a large chunk of your marketing budget without getting to the goals. This can result in literally thousands of dollars spent on Adwords without reaping its benefits.

This is why we have put together this article for you. The tips will help you understand how to use Adwords marketing efficiently. This way, you will see a healthy return on your investments and get the most value for investment.

Tip Number 1 – Well structured account

The first tip for your Adwords marketing campaign has to be a well structured account. It is necessary if you want to use it to provide you good results. Relevancy is the key for a well structured Adwords account. Did you know that the Cost Per Acquisitions can fall by more than half by improving the account structure?

The keywords, ad groups and ads for every campaign have to be related. This results in Google reducing the advertising costs for your campaign.

(more…)