Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) is what we do to make sure that you have the best natural search rankings in the search engines.
Our 5 main areas of expertise with SEO are;
- Keyword & Competitor Analysis
- Page Optimisation
- SEO Page & Navigation Design
- Link Building
- Consulting
SEO falls into two distinct processes.
The first process is site based optimisation and incorporates various steps that prepare your website to be found in the search results of search engines.
These website optimisation (or optimization) processes will help search engines understand what your site is about, in addition to assisting search engines to understand which search terms are relevant to your product or service.
Site-based optimisation is very important to your overall website seo strategy. If your content and code do not properly help search engines to understand your company products and services, a given search engine will not be able to identify your site as relevant to a searcher's needs.
Further more, a poorly designed website, will cost more money in lost business, and redesign costs.
The Internet is called the World Wide Web (www) because of the nature of how sites link to one another.
Web refers to sites linking to yours while World Wide means that sites throughout the world inter link.
Your website needs to become a part of the web, and this can only occur when other websites begin linking to you. We are experts at this. It is part of our link building services that we offer our clients.
Search Engines follow the network of links and index pages as they find them.
Links to your website are how your company website will continue to be found and indexed, and plays an important role in how your company site is ranked within the Search Engines' natural rankings.
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Sitemaps & SEO
Sitemaps can play an important role in your search engine optimization marketing. A sitemap is a facility to submit an index of a websites pages to Google and other search engines to assist its robots with spidering the site.
As part of our SEO services we generate all the relevant sitemaps that are required and submit them for you.
We set up a Google Webmaster Tools account for all our clients, where we can monitor your websites index statistics ie: the pages of your website that Google has included in it's index. It also contains a wealth of information about your site, including any problems that Google may be having accessing your site with it's crawler - the one and only, Googlebot.