Digital Marketing Blog

11 Jun

Posted at 07:12h in Business Advice
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Law Firm MarketingDigital marketing is difficult for even the most highly trained marketers. As the owner or manager of a law firm, you want to be focusing on doing the things that lawyers in Perth should be doing, not on trying to market your business.

It is therefore a good idea to employ an experienced, reputable law firm marketing expert for your business. The will be able to come up with an efficient marketing strategy for your business, and they should be able to give you a decent return on investment (ROI).

With this in mind, here are our top 3 reasons why you should always employ a marketing expert for your law firm:

  1. A marketing expert can save you time and money:

As a lawyer, you probably already understand that time is money. However, did you know that employing a marketing expert to take care of your law firm marketing can save you both time and money?

When you hire an expert to take care of your marketing, you should suddenly find yourself with a whole lot of spare time. You will be able to use this time to do things that lawyers should be doing – practicing law! You will also find that a marketing professional will be able to work a lot faster than you can, meaning that they will take less time to accomplish the same marketing goals.

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14 Aug

Posted at 23:50h in AdWords Marketing
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Google Adwords has to be one of the most advanced advertising platforms right now. It can easily cater to the needs of big companies, small companies and even those that come in the middle. Adwords marketing allows them to advertise their products and services to potential customers easily within hours.

If you have also been using the platform, you know there are so many options to choose from in terms of targeting. These different settings allow Google Adwords to facilitate different kinds of businesses.

The massive number of options can become overwhelming and frankly difficult to understand. When you’re launching a new campaign, it can easily eat up a large chunk of your marketing budget without getting to the goals. This can result in literally thousands of dollars spent on Adwords without reaping its benefits.

This is why we have put together this article for you. The tips will help you understand how to use Adwords marketing efficiently. This way, you will see a healthy return on your investments and get the most value for investment.

Tip Number 1 – Well structured account

The first tip for your Adwords marketing campaign has to be a well structured account. It is necessary if you want to use it to provide you good results. Relevancy is the key for a well structured Adwords account. Did you know that the Cost Per Acquisitions can fall by more than half by improving the account structure?

The keywords, ad groups and ads for every campaign have to be related. This results in Google reducing the advertising costs for your campaign.

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16 Feb

Posted at 01:09h in SEO
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Skyscraper TechniqueMost websites live or die in proportion to the amount of traffic they get. The exception is those where the site owner has a substantial budget which they can use to buy traffic. For the websites who rely on organic and free traffic, SEO is required to boost the website’s ranking in the search engines, and the subsequent increase in traffic that brings to the site.

According to experiencde SEO’s there are hundreds of techniques and SEO strategies that can achieve this, but in this instance, we are going to look at just one, called the ‘Skyscraper Technique’. This process has doubled the traffic to some of the websites who have used it, and whilst there no way to guarantee a result like that, if it is used correctly there is no reason why it shouldn’t boost your website’s ranking and the traffic coming to it.

At this point, you might be imagining the Skyscraper Technique’ is some long, complicated process where you must create hundreds of backlinks, use blackhat SEO tricks, and commit countless hours of your time. The fact is, it is none of these. It is a very simple process and as is often the case, the simpler the technique, the more effective it is.

The Skyscraper Technique can be broken down into three distinct steps, and you do not need to be an SEO guru to be able to do any of them.

The first is the simple matter of searching Google with the search term or terms you want to rank for and clicking through the websites that appear in the results. What you are looking for are websites that have lots of good content and have obviously built up a lot of authority within your niche, due to the number of other websites linking to it.

Using a tool like ‘Ahrefs’ you now want to analyse where all the backlinks to that piece of content are coming from. Ideally, you want to identify other websites, with good authority, within your niche that link out to the content on other sites.

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13 Jun

Posted at 12:55h in SEO
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SEO Optimised ContentHigh-quality content is one of the keys to search engine optimisation, or SEO. SEO can be very competitive for law firms and lawyers, which means that you need to do everything you can to put yourself above our competitors. This includes creating well-written blog articles and web pages which bring value to your readers.

However, if you want your content to be truly optimised, then you need to follow something of a checklist to make sure you’re including everything you need to. Some of the most important features of high-quality, SEO optimised law firm content include:

  1. Keywords

Keywords are an essential feature of SEO-optimised content. An example of this would be ‘Lawyers Perth‘ for a Perth-based law firm. Ideally, you should identify one primary keyword and a couple of secondary ones for every piece of content. Keyword placement is very important. You should try and include your primary keyword in your title, first paragraph and spaced evenly through the text. Don’t overstuff or use keywords in an unnatural manner, or you will be penalised by the search engines.

  1. Images

Having high-quality, relevant images is also a must for SEO-optimised content. Choose pictures that are going to incite a reaction in your audience, rather than generic ones which don’t bring value to your blog. Name your images and include an alt text with your primary keyword.

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03 Aug

Posted at 02:05h in AdWords Marketing
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AdWords is Google’s renowned online advertising service which allows you to develop and grow your business by reaching new customers. It helps you market your products and services in Google’s search engine and its affiliated sites. You control your ad in terms of where it appears, what kind of audience views it, what your budget should be; and these are only some of the many aspects you can control. It even allows you to measure the impact your ad has on viewers and potential customers! Adwords Managment

Google Ads can assist in improving your seo and marketing by the use of placed texts which appear when individuals enter keywords. Your ad appears in the form of a “sponsored link” which utilises a PPC (Pay Per Click) system. This means that you only pay for your ad when a potential client clicks on it, which is efficient in saving costs and cutting down unwanted inbound traffic.

The more you choose to pay for your ad, the higher it appears on Google’s search engine, which is important because 87% of people don’t bother looking past the first page of search results to find what they’re looking for. If they don’t see your website on the first page, that customer automatically becomes your competitor’s customer.

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22 Jun

Posted at 11:28h in Internet Marketing
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Internet Marketing overviewTraditional marketing

Traditional marketing, also known as untargeted marketing, involves marketing strategies which, instead of targeting a specific population, targets everyone in your state or city. One of the biggest disadvantages of traditional marketing is high investment but minimal results. These strategies generally include marketing via radio, television, print media, using marketing vehicles, and billboards or hoardings. Traditional marketing techniques are generally used by companies who are already well-established and recognized but must continue marketing for the sake of maintaining their market share. This offers little chance for actual growth.

Benefits of Traditional Marketing

As we mentioned, traditional marketing generally works best for companies and organizations that have already acquired recognition in their market. Continuing to market using traditional methods helps reinforce the company’s image in terms of services offered, new promotions, and maintaining customer loyalty. Basically, their purpose is to make sure people don’t forget that they exist, so they need to make appearances in the market every now and then.

Drawbacks of Traditional Marketing

  1. Not everyone who comes across the product/ad will be interested in what you offer
  2. Results are difficult to quantify
  3. High cost
  4. Decreased chance of delivering a memorable message to potential customers in case they want to purchase your product immediately.

Questions to ask yourself when undertaking traditional marketing

If you opt to use traditional marketing methods to promote your product or company, here are some questions you may want to consider beforehand:

  1. Will your ad be heard and seen by your target audience or will it be mentally blocked out?
  2. Will your ad and its content leave a positive or negative impression on your company?
  3. Is your ad powerful enough to draw a response from the masses?
  4. Will your ad be memorable and enticing enough for people to respond to it later?
  5. Does your competitor offer better services or values?

Internet Marketing

Internet marketing is considered a more non-traditional, yet effective marketing strategy as it’s considered to be “targeted” marketing for the specific audience you wish to captivate. Usually set up by a digital services company, such as Cheap Web Design Perth, it tends to cost less compared to traditional marketing, as internet marketing charges on a pay-per-click basis (you’re only charged for your advertisement when someone clicks on your banner on a web page). The main benefit of this, which ensures that you pay less, is that only individuals who will actually be interested in your product will be likely to click on your ad, whereas others who aren’t interested would simply overlook the ad, and there is no charge to you.

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01 Jun

Posted at 04:10h in Video Marketing
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internet marketing servicesKISSMetrics puts on their Vincent Flanders gloves and pull no punches in telling us The Top 10 Reasons your Home Page Video fails at Converting Customers. Be prepared for lots of frank talk that gets to the point. But it’s very, very necessary. Video production is a hugely more expensive undertaking than just cranking out a page of text content.

For good video marketing preparation, you need: Script, actors, sets, processing and effects, editing, mixing, and then committing to whatever format you use to play it – and then pray it will work in all browsers. For that kind of investment, we see a lot of low-quality videos out there.

You have to think twice about this, because people will read almost anything, but will silence an annoying video or skip a boring one in a heartbeat.